Google Tag Manager

Written By Andrei Spataru

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.  

Key benefits are: 

  • Easy to deploy tracking codes 

  • Single place to manage all tags 

  • Tags can be tested 

  • Reusable tag containers & templates 

  • Security and user permissions 

Andrei Spataru
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