March 2023 - Analytics Update
The Insight Tech Platform continues to evolve after delivering it’s first Data Product – client sentiment. Data connections have been set up to link Google & SF data models. Datawarehouse modernization is now in progress which will aim to improve our intra-day processes, making data available to systems and individuals faster.
Client Sentiment data is now being published in our CVM messages to clients. Huge thanks to CVM team! Client Sentiment data is also soon to be made available to our PRC client base, thanks to the PRC commercial team. Further conversation on how client sentiment can be leveraged in US and AUS are underway.
The AdTech project, geared to optimize our Performance Marketing spend continues to deliver value, working in close partnership with our Acquisition Team and Google.
Customer Match: Removing our existing clients from acquisition audience pool, making our PPC more efficient. Expected savings c$800k/yr
Machine Learning Audience creation for Display with an estimated savings of at least $280k/yr
The Data Science team has built a new iteration of the Lifetime Value model, predicting client value after first 7 days. This is expected to improve our acquisition and be able to trigger early reactivation journeys.
The Data Science team has built a new iteration of the Lifetime Value model, predicting client value after first 7 days. This is expected to improve our acquisition and be able to trigger early reactivation journeys.
We have completed the segmentation of our Market Intelligence client base. The segments are now available in SalesForce for Marketing to use.
We have enhanced our segmentation within the Retail space by creating behavioral segments for our Traders: Scalpers, Day Trader, Swing Trader, Position Trader & Carry Trader. This is based on trading behavior.
We continue to support the Global Marketing function and all StoneX units in their Digital set up. We have set up Google Analytics in Mono this month, set up Content square across multiple sites, etc.
After the successful launch of the Spanish and Arabic App forms, the team has helped launch the German and Chinese App forms and set up digital tracking for our new www.forex.com/de-de and www.cityindex.com/zh-au websites.
AB Testing & Personalisation workstreams continue with the launch of Page 0 experience on landing pages, promo banners to promote MT5, etc.
Alerting from Passfort had been an issue in recent months. The team worked on existing data and create and Alerts dashboard within PowerBI which will notify designated users when the performance deviates by 2 standard deviations. This should reduce our monitoring risk.
The Mulesoft POC continues. We have faced some set up challenges, most of these have been resolved. Training now underway for the teams before API build can start.