October 2022 - Analytics update
Data Science
LTV early classification of value – 7-day prediction of LTV for all Service Offerings
Early lead scoring FOREX.com US in SF
Starting POC (Proof of Concept) with Google Auto ML (Machine Learning) for propensity to submit for FOREX.com US as an audience for Display
Client sentiment API to be released on Production environment using Databricks. This will be ready for other applications (for example: website, trading platform, My Account, etc) to consume this by mid-Nov. We will monitor the data quality closely over the next few months.
Operations
Automation for agent performance monitoring for KYC and FinOps
Finance reporting for KYC and FinOps costs
Set up Operational reporting (CS, KYC, FinOps) for FOREX.com JP
Outage reporting for Compliance
Digital
GTM & GA for StoneX One
StoneX Pro GTM & GA – landing page
Account Restructure reporting for FOREX.com US
BTags for Arabic websites to allow Affiliates channel
NIGO Experience for FOREX.com US
Spanish & Arabic application forms – Spanish app form in production (FOREX.com/es-latam) and Arabic app form with compliance
SF Lead Gen forms:
Crypto pre-launch for FOREX.com US
Other service offerings with Page 1 exit intent are now Dev ready
GA4 is now deployed across websites, App form, My Account and Web Trader. All GA4 data models now in QA - Expected completion end of Nov.
We are waiting to implement Firebase on the Xamarin Mobile App
Mono GA is now dev ready
Retail Commercial
Daily reporting for acquisition and CTR
PRC & Japan end of year review
QBR and end of year review for Retail
Upcoming
Master Data Management architecture for Analytics – set up data architecture to support event based, near real time data across Google, Salesforce and Trading Platforms (data warehouse,
Updating all dashboards with Account Restructure
Customer Match to programmatically remove existing clients from PPC
CRM Analytics for B2B – segmentation data for Market Intelligence to be updated and be potentially used for segmentation
CRM Analytics for Retail –
lead scoring models for new applications
Churn prediction model to be made more real time
Persona logic implemented directly on Salesforce to reduce any data latency across systems
StoneX Plus GTM & GA – GA implementation in Mono
StoneX Pro GTM & GA – full website
Carbon Trading GTM & GA set up
Cost per lead for StoneX B2B – business meeting has been completed. Further development and discussion will continue
Professional client experience on CI UK by digitally identifying clients and providing a dedicated experience for them
OneTrust for cookie policy management is now available across all Retail Websites and some StoneX websites. This is dev ready but not published, awaiting business decision
Linking Google data with Salesforce data for StoneX websites to allow a seamless experience across website & CRM