ENABLING DATA-DRIVEN DECISIONS
The StoneX Analytics team is an independent function working closely with Product, Development, Marketing, Finance, Operations and Commercial Teams across Retail enabling data driven decisions.
We have started partnering with other functions within StoneX providing support where needed.
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Data Science & Engineering
Our data science team address complex analyses that include research, use of multiple machine learning (ML) models tailored to various aspects of decision-making, or multiple ML-backed services.
The data engineering team maintains our Marketing Technology Platform to help scale Marketing efforts amongst others. It helps link up our data systems, allowing for 2-way communication.
Commercial Analytics
Commercial Analytics for the Retail business including:
Reporting
Budget
Adhoc analysis including product, pricing, commissions, etc
CRM Analytics
Client performance and Trading behavior
Digital Analytics
All our web properties are tracked to help us analyse and customise performance. We are responsible for digital tracking across all our assets – websites, apps, trading platform, application forms, etc and own our Google 360 enterprise licence.
Data-driven journey personalisation and A/B or multivariate testing
Operational Analytics
Responsible for Operational Analytics for our client facing teams, helping them report against performance, optimize contact and case flow based on a segmented approach. Help business understand reason for contact and increase First Contact Resolution rate and reduce our cost to serve.
“Analytics shows us how we are doing, where we need to improve, product development and marketing opportunities.
It tells us about customer behaviors and shows growth opportunities.”
Alastair Hine, COO StoneX Retail
Let’s connect to discuss how analytics can improve performance
Anirban Banerjee
anirban.banerjee@stonex.com
Wanda Harang
wanda.harang@stonex.com